Sky and BT have signed a contract for the wholesale supply of Sky Sports 1 and Sky Sports 2 to BT. The deal means that BT customers will be able to sign up for the subscription channels from early July.  BT Vision customers will be able to view Sky Sports 1 and 2 from August 1, in time for the start of the Premier League season on August 14.

Further evidence of how competitive all this could get is in the story of how Sky subscribers could be convinced to stay as customers by the offer of free viewing via their gadgets and widgets.